Yanks.com will now be managed by Grooby, under their new company, Blue.xxx. The premium membership site will be the first company managed under the new company. Blue.xxx goals are to work with like-mind content-driven companies, providing them with backend support, hosting, marketing, and related services. Which allows the website owners to focus on the creation of award-winning content and an excellent customer experience.

Yanks Owner and Founder Todd said, “As the industry has continued to consolidate, competing as Ana indie site has become more and more challenging. For the last number of years, we have kept our eyes open to a strategic partnership that makes sense, which would allow us to focus on our strength of producing great organic content while taking advantage of a larger’s company’s economies of scale.”

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